You know what they say, “location, location, location!” When it comes to Nyack College, location is definitely a plus! Being so close to the city allows for so many awesome opportunities, especially for business students. Recently, I was fortunate enough to attend a business department field trip to the E.D.G.E. Marketing Conference at the McGraw Hill building in Manhattan.
In the wee hours of the morning, I waited with a group of other business students in Boon Lobby. Once everyone was accounted for, we left the quiet Rockland campus for the hustle and bustle of Manhattan. We arrived at the McGraw Hill building, and headed up to the second floor to network with other students, professors, and professionals. Business students from Manhattan, Pennsylvania, New Jersey, and Connecticut– just to name a few– all gathered together dressed in our best and eager for learning, fellowship, and most importantly, networking. After some mingling, we headed into the conference room where we were welcomed and introduced to the speakers.
The first speaker was the Vice President of the Brooklyn Nets, Randy Lewis. He spoke about his journey to a career in Global Marketing as well as what he does on a daily basis to keep people who come to the Net’s stadium happy and coming back. It was amazing how many little things go into a game or concert experience, and nothing is without purpose. He allowed students to ask any and all questions to which he gave interesting, informative, and practical answers.
The second speaker was the Vice President of eCommerce Marketing and Product Management for Nutrisystem, Megan Parzych. Megan does a lot of work on Nutrisystem’s “back end” or web site development. She gave an incredibly informative presentation about the details behind having a good website that generates revenue and brand recognition. She also talked about costs, efficiency, and importance behind every little thing that goes into a company website.
The final speaker was Dan Black, America’s Director of Recruiting for the great EY (formally, Ernst and Young). Dan gave an interactive and informative presentation on how to write a good resume, network effectively, and present your best self at an interview. Every single piece of advice from Dan was extremely practical and came from personal experience. Dan allowed a time for questions, and answered each thoroughly.
This conference was an incredible experience. I gained so much practical business advice, and left feeling confident that I was in the right major and would enjoy any business career I choose to pursue in the future. I’m so thankful to Nyack College and the faculty of the business department who care enough about their students to make opportunities like this possible.